Our story
A Woman-Owned, Family-Run Business
EyeMagic LLC is a woman-owned, family-run business founded by Amber Beecher. Our work is rooted in creativity, thoughtful design, and hands-on craftsmanship, with a focus on making well-made, meaningful pieces.
- Her story → Who We Are
A shift from digital to physical
For years, Amber ran DearReader.com LLC, a company that provides services to public libraries and publishers. The work was meaningful and impactful, but there was always a desire to create something tangible—something you could hold, use, or share.
EyeMagic grew from that desire, becoming a way to move from digital work into hands-on making, blending creativity, storytelling, and craftsmanship to create real, physical pieces.
“The best ideas deserve to become something tangible.”
— Amber Beecher, CEO EyeMagic LLC
“The best ideas deserve to become something tangible.”
— Amber Beecher, CEO EyeMagic LLC- Our Mission, Our Promise
From digital to physical — built by people who care
EyeMagic.com was built by Amber and her husband out of a love for creating meaningful things — items you can hold, wear, and give with pride.
What started as a passion for design grew into a full-service creative shop combining modern technology with hands-on craftsmanship. From embroidery and direct-to-film printing to laser engraving and 3D printing, every piece we produce is made with intention, precision, and care.
We don’t just make products — we help people tell their story through things that last.
- Connect With Us
Ready to bring your ideas to life?
I love helping businesses take an idea from ‘what if’ to something you can actually hold in your hands. Whether you have a fully developed concept or just a rough idea, I’m happy to talk it through and figure out the best way to bring it to life.”
— Amber, Co-Founder